South Africa
55% brand lift84% view-through rate
Lexus ran Mirrors in South Africa and beat the view-through benchmark by 20%.
Make your ads unmissable across channels with AI-powered contextual targeting
Take your video ad campaign to the next level with video-level contextual targeting that gets more views, higher engagement and better conversions by reaching specific videos based on specific moments, not just keywords.
Book a demoUnified contextual intelligence across platforms
Mirrors ensures the same contextual strategy translates seamlessly across screens and formats.
YouTube
Mirrors for YouTube helps brands reach audiences in the moments that matter, placing ads alongside the most relevant, brand-safe content. Powered by the award-winning Mirrors AI engine, it drives stronger view-through rates, greater efficiency and better performance across both standard YouTube videos and Shorts.
YouTube CTV
Take Mirrors to the biggest screen in the home. Mirrors for YouTube CTV brings the same video-level contextual targeting to people watching YouTube on their smart TVs, for higher efficiency, transparency and engagement.
Programmatic
Go beyond cookies and deliver ads based on the context of the page your audience is browsing. Mirrors Programmatic helps brands get the most out of every video ad placement by making sure each ad is relevant to the experience, instead of relying on third-party identifiers.
Social
Power your social ads with a layer of contextual intelligence that puts your video ads in front of the most relevant influencers, pages and profiles on Instagram, Facebook and TikTok, driving higher engagement and conversion from social audiences.
Why Mirrors?
- 90%Average view-through rate
- 2xBrand lift
- 20%Lower cost than the competition
- #1Video-level brand safety solution
Silverpush global benchmarks. Mobiclicks is the exclusive Mirrors partner across South Africa, Nigeria, Kenya, Ghana and Egypt.
How it works
Mirrors identifies, classifies and categorises videos by thousands of contextual signals, built on millions of videos and billions of impressions. You choose the objects, moments and emotions that fit your brand, and your ad runs right beside them.
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It sees an object
A camera appears on screen, so KFC's “Picture this” ad runs.
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It catches a moment
A cork pops, so KFC's “Pop some KFC Popcorn” ad runs.
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It reads emotion
Someone smiles, so Magnum's “Keep smiling” ad runs.
Proven results
South Africa
91% video completion1.5M completed views
Heineken's F1 campaign in South Africa finished 21% above the completion benchmark.
Frequently asked questions
What is Silverpush Mirrors?
Mirrors is Silverpush's AI-powered contextual targeting suite. It analyses what's inside a video and runs your ads in the most relevant, brand-safe places across YouTube, YouTube CTV, the open web and social.
How is Mirrors different from keyword targeting on YouTube?
Keyword targeting matches a video's title and tags. Mirrors looks inside the video itself, at the objects, moments and emotions on screen, and understands what they mean to viewers, so your ad appears where it is genuinely relevant.
Does Mirrors use cookies or personal data?
No. Mirrors targets by the content of the video or page, not by tracking people, so it works without cookies or personal identifiers.
Which platforms does Mirrors work on?
YouTube (including YouTube Shorts and YouTube on smart TVs), programmatic display and video on the open web, and Facebook, Instagram and TikTok, with one contextual strategy across all of them.
Can I run Mirrors on connected TV (CTV)?
Yes, through YouTube CTV. Your Mirrors campaign reaches people watching YouTube on their smart TVs, with the same moment-level targeting. Other CTV streaming apps aren't currently available for Mirrors in South Africa.
Who runs Mirrors campaigns in Africa?
Mobiclicks is Silverpush's exclusive partner in Africa. We handle strategy, set-up, ad ops, reporting and billing for brands and agencies in South Africa, Nigeria, Kenya, Ghana and Egypt.
Ready to match your ads to the moment?