Find and reach your audience on every screen with privacy-first, omnichannel audience intelligence
Blis is one platform to plan, buy and measure your digital advertising. It builds audiences on geography, not identity, without cookies or IDs, reaches them across mobile, display, video, audio, connected TV and digital out-of-home, and measures real-world results, such as store visits, footfall and brand uplift.
Book a demoPlan. Buy. Measure. In one platform.
One audience, built once, activated on any channel and measured as a whole.
Plan
Everything starts with the audience.
Build sharper audiences with Blis Audience Explorer, combining location intelligence, lifestyle and behavioural insights, points-of-interest and demographic data to identify the people most relevant to your brand. Discover where your audience lives, works, shops and spends time, and turn those insights into better media planning, all without relying on personal identifiers.
Buy
One audience, every screen.
Activate your audience across mobile, display, video, audio, connected TV and digital out-of-home, all through Blis’s integrated platform. Powered by privacy-first location intelligence, Blis helps you reach the right audiences across multiple channels, without relying on cookies or personal identifiers.
Measure
Measure the audience, not just the channel.
Go beyond impressions and clicks to measure real-world campaign impact. Using Blis Smart Holdout technology, compare exposed and control audiences to measure store visits, incremental footfall and brand uplift, with custom metrics where data allows. Live reporting helps you optimise performance throughout your campaign.
Why Blis?
- Geography, not identityNo cookies, device IDs or names needed to build an audience
- One audience, six channelsMobile, display, video, audio, connected TV and DOOH from one plan
- Real-world outcomesSee what changed in store, measured against areas that didn’t see your ads
- Run locallyMobiclicks handles set-up, ad ops, reporting and billing in rand
Case studies
Frequently asked questions
What is Blis?
Blis is a privacy-first, omnichannel advertising and audience intelligence platform. It lets you plan, buy and measure digital campaigns in one place, using audiences built on geography rather than personal identity. Blis is part of T-Mobile Advertising Solutions and is brought to Africa by Mobiclicks.
How can Blis target without cookies or IDs?
Blis learns which combinations of location, content and context are typical of your audience, then finds those combinations on any channel or device. It doesn’t need to know who a person is, only that they belong to the kind of audience you want to reach.
Does Blis use personal data?
Blis doesn’t need names, email addresses, cookies or device IDs to build or target an audience. Audiences are built from aggregated, anonymised location data, results are reported for groups, never individuals, and Mobiclicks runs every campaign in line with POPIA.
Which channels can I buy through Blis?
Mobile, display, video, audio, connected TV and digital out-of-home, all from one audience and one campaign.
How do you measure results?
Using Blis Smart Holdout technology, we compare exposed and control audiences to show the real-world impact of your whole campaign, not just one channel: store visits, incremental footfall and brand uplift, with custom metrics where data allows.
What is Audience Explorer?
Audience Explorer is Blis’s planning tool. It lets you build an audience from Blis’s data, see where that audience is on a map, and send it straight to your campaign. To add your own audience data, we first place the Blis pixel on your website, which collects visitor data that can then be combined with Blis audiences.
Who runs Blis campaigns in Africa?
Mobiclicks is Blis’s exclusive partner in Africa. We handle strategy, set-up, ad ops, reporting and billing for brands and agencies.
Ready to find your audience?