Shaun Rosen and Laurence Seberini from Luckymobile (Pty) Ltd decided to incubate a new business called Mobiclicks. Back then the opportunity was to sell mobile display adverts on a CPM and click basis. Shaun kicked this off on a deal with Omar Hamoui the founder of Admob. Little did we know that we were buying traffic from the future of Google mobile advertising which would be sold to Google for $750M in 2010.
With a few million clicks under its belt Mobiclicks was incorporated and its focus was to service the mobile advertising sector.
Mobiclicks secured the exclusive rights to represent Blis, a world leader in location solutions.
It was from this point onwards that Mobiclicks focus was on brands and working with agencies and worked on a multi-screen and not a mobile only approach.
Mobiclicks secured the exclusive rights to represent Silverpush, a world leader in context detection marketing.
Mobiclicks relocated to their new offices in Parktown Quarter.
Wimpie du Plessis
Rebecca Da Silva
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