A South African fast‑food brand
South Africa · TV Sync
38.43% video completion299,506 video views469,933 people reached
Social video ads were synced to 1,129 airings of the brand’s own TV ad.
Make your ads matter in the moment that matters with real-time TV, sports and weather sync
Turn live moments into advertising opportunities with intelligent sync technology that triggers your ads across social, display and video in real time — when your TV ad airs, a competitor appears, a big sports moment happens or the weather changes.
Book a demoOne platform, every live moment
Choose what should trigger your campaign. Magnifi syncs your digital ads to it in real time.
Self Sync
Their eyes are on the TV. But their phone has their attention.
Second screening means viewers are often watching TV with a phone in hand. TV Sync spots the moment your TV ad airs and instantly activates matching social and video ads, taking your message from the big screen to the small one and turning TV reach into digital action.
Competitor Sync
Win the ad break.
When a competitor’s TV ad airs, Magnifi puts your brand on viewers’ phones within seconds while the category is still top of mind. You can also sync with complementary or partner brands to turn their TV moments into opportunities for your brand.
Sports Sync
Turn big sporting moments into brand moments.
From a goal or a try to a six or a wicket, Magnifi activates your ad the instant the action happens, reaching fans while the game is still on and the emotion is at its peak. Your brand doesn’t just advertise around the game. It becomes part of the moment.
Weather Sync
Make the weather work for your brand.
When the temperature rises, the rain starts or air quality changes, Magnifi activates your ad in real time, putting your brand in front of consumers when the conditions make it most relevant.
Why Magnifi?
- 3 secFor your social campaign to go live
- 5xUp to five times higher engagement
- 4Ways to sync: your TV ads, competitors, sport and weather
- 1Live moment activates Meta, TikTok and Google Display at once
3 sec and 5x: Magnifi platform figures.
How it works
Magnifi follows live TV, sports feeds and weather data around the clock. You choose the moments that matter; it spots them and launches your ads automatically.
-
Pick your moment
Your TV ad, a competitor’s, a big moment in sport or a change in the weather.
-
AI spots it live
Magnifi’s AI recognises the moment the instant it happens on screen.
-
Your ad goes live
Within 3 seconds your social campaign is running, while the moment is still fresh.
Proven results
A global QSR brand
South Africa · Sports Sync
2.12% click-through rate53% video completion on Facebook1.01M people reached
Ads went live during key moments in rugby matches, reaching more than a million people.
Frequently asked questions
What is Magnifi?
Magnifi is a moment-marketing platform that syncs your digital ads with live TV, sport and weather, so your brand shows up in the moments that matter. Powered by Silverpush and brought to Africa by Mobiclicks.
How does TV Sync know when my ad is on?
Magnifi monitors live TV and recognises ads as they air. The moment it spots yours, a competitor’s or a partner brand’s ad, it activates your digital campaign within seconds.
Can I sync my ads to a competitor’s TV ad?
Yes. Competitor Sync activates your digital ads when a competitor’s TV ad airs, putting your brand in front of viewers while the category is still top of mind.
Which sports and moments can trigger my ads?
Magnifi can sync your ads to live sporting moments, from a goal or try to a six, wicket or final whistle. Choose the sport, match and moments that matter to your brand, and we’ll take care of the rest.
Where do the synced ads run?
Your synced ads can run across Meta, TikTok and Google Display. One live TV, sports or weather moment can activate your campaign across multiple digital channels within seconds.
Does Magnifi use cookies or personal data?
No. Magnifi doesn’t track individuals or use personal data to decide when ads run. It responds to real-time TV, sports and weather moments. Who sees your ads is determined by the audience targeting you select within each advertising platform.
Who runs Magnifi campaigns in Africa?
Mobiclicks is Silverpush’s exclusive partner in Africa. We handle strategy, set-up, ad ops, reporting and billing for brands and agencies across South Africa.
Ready to own the moment?