Mobiclicks has announced that it is now able to offer local brands access to Mirrors Safe from Indian ad software giant, SilverPush. The brand-suitability platform uses AI to scan videos on digital advertising mediums to ensure that they are safe to link contextual ads to and are free from red-flags, such as violence and adult content.

“Unsavoury content that may damage brands by association is creeping into digital advertising campaigns,” says Shaun Rosen, Mobiclicks founder and CEO. “Our technology partners have found that 8% to 9% of videos posted on well-known publisher websites, for example, contain questionable material.”

According to Mobiclicks, prior to the launch of Mirrors Safe, scanning the keywords that described videos posted online was the only way to determine whether they were brand safe.