South African Mobiclicks takes first step into East Africa

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Mobile advertising agency, Mobiclicks has announced that the company has successfully launched its first branch outside of South Africa. The new office is based in Nairobi, Kenya. Allen Kambuni has been appointed as the Mobiclicks Regional Lead for East Africa.

According to Shaun Rosen, CEO of  Mobiclicks, East Africa’s affordable Internet and impressive economic growth make investing in the region’s booming mobile sector a no-brainer.

Rosen says, “These are exciting times. When a South African mobile marketing leader believes the next step after Johannesburg and Cape Town is Nairobi, that says the African Renaissance is real and the vision of Africa as the Bright Continent can be achieved. We are thrilled to have Allen on board as he represents our first on-the-ground presence in another African country”.

Allen Kambuni notes that East Africa’s ‘much-vaunted’ ICT sector provides enormous opportunities for foreign investors who approach the market in partnership with local talent.

“East Africa is a multilayered region, not a single homogenous country and there are complexities involved in successfully navigating the market for mobile advertising products and services. That being said, the business conditions are promising indeed and continental mobile marketing leaders would be missing an enormous opportunity by not being here,” says Kambuni.

On his approach to growing the Mobiclicks presence in East Africa, Kambuni says he hopes clients are especially interested in finding ways to seamlessly reach consumers using a mix of traditional and mobile advertising platforms. “Clients are interested in using mobile to seal the deal, so to speak, while still laying much of the brand-building groundwork with traditional media and this collaborative approach suits us just fine,” he added.

Rosen concludes, “We represent globally-proven advertising technology that not only delivers, but that comes with a data and attribution layer clients can use to make much better digital marketing decisions”.

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