Mobiclicks joins ad community in Parktown Quarter

Mobile advertising agency Mobiclicks has joined the growing marketing, advertising and design community located at Johannesburg’s Parktown Quarter. From just two employees at commercial launch, Mobiclicks now has a staff complement of 16 at Parktown Quarter, two at Blairgowrie Plaza and three in Cape Town.

Situated at the corner of 3rd and 7th Avenue in Parktown North, Parktown Quarter aims to be a hub for small to medium-sized creative agencies who appreciate the central location and choice of eateries, perfect for entertaining clients.

“From a start-up offering purely click-based mobile ad solutions, we’re now a digital platform partner representing leading global ad tech and media solutions exclusively in Africa,” says Mobiclicks founder, Shaun Rosen.

He adds, “This focus on long-term brand building over short-term campaign execution meant Mobiclicks also needed to pay attention to its own brand. What better way to make a public statement that we’ve approached the next phase in our own company lifecycle than with the highly-visible Parktown Quarter?”

The new address enables the specialist mobile marketing firm to interact more often with clients at the location where creativity, execution and implementation take place.

Mobiclicks was formerly located at the Blairgowrie Plaza, where the firm’s accounts department still has a presence. The company also maintains a small Cape Town office.

Mobiclicks is the exclusive South African partner for Unilever-funded Blis while Vodacom Mobile Advertising is a key and long-term partner.

Blis is a leading ‘martech’ (marketing and technology) pioneer with a platform that aims to help agencies and brands use location data to better understand consumer behaviour. The location platform enables Mobiclicks to execute mobile campaigns that measure eventual footfall into stores.

Delhi-based SilverPush is another partner of Mobiclicks and has an AI-based platform that syncs traditional television and radio campaigns with social media advertising, as well as ‘trigger moments’ such as finance, weather, sport and other instances.

Mobiclicks has product suites consisting of platforms that aim to empower clients to understand their customers and reach them effectively, providing businesses with data and in-depth behavioural insights to serve digital content to audiences that are ‘on the go’.

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